How to Consolidate Member Experience Data to Boost Satisfaction
When Sarah Wechsberg, manager of voice of consumer and experience strategy at Blue Cross North Carolina (Blue Cross NC), joined the team at Blue Cross NC, the problem with her company’s member...Despite More Symptoms, COVID-Era Mental Healthcare Claims Decrease
The number of people seeking mental healthcare has decreased since COVID-19 began despite many Americans reporting that the pandemic has affected their mental health negatively, according to the...How Messaging Steers ACA Enrollees to Enhanced Silver Plans
Email and postal mail communications can help guide low-income Affordable Care Act enrollees to less expensive, enhanced silver plans, a recent study published in Health Affairs discovered. Sometimes...Payers Address COVID-19 Vaccine Uptake With Member Engagement
Health insurance providers are taking a variety of approaches to encourage equitable COVID-19 vaccine uptake, such as forming community partnerships, using targeted outreach for member engagement,...Key Considerations For Implementing Diabetes Management Programs
With numerous combinations of comorbidities and lifestyles at play in the member population with diabetes, payers have a lot to consider when creating or expanding their diabetes management...How to Overcome Challenges in Gathering Racial, Ethnicity Data
Collecting accurate race and ethnicity data is a critical step in moving the healthcare industry towards greater health equity. Having accurate race and ethnicity data enhances payers’ ability...Sponsored Article
Addressing Social Determinants of Health Through Improved Digital Engagement
Social determinants of health play an outsized role in how individuals and communities are able to access and afford care and non-medical services. And the pandemic has further exacerbated these...Sponsored Article
Health Plan Differentiation: The Big Disruptor in Senior Fitness
Baby Boomers are often credited with starting the fitness revolution in the ‘70s-’80s, embracing regular exercise, taking up jogging, joining health clubs, and following along with aerobics...Sponsored Article
Identifying New Opportunities for Innovation in Supplemental Benefits
Supplemental benefits have proven their value during the coronavirus pandemic, making over-the-counter medications, essential goods, and even groceries available to individuals struggling to access...Sponsored Article
How COVID-19 Proved the Value of Supplemental Benefits
The pandemic created challenges for many Americans. Most notably, vulnerable populations who have struggled to maintain access to daily necessities and stay safe for months on end. Physical access to...How Payers Are Involved in Boosting COVID-19 Vaccine Confidence
In order to combat misinformation around the coronavirus vaccines, payers have been taking an active role in promoting the vaccines and educating the public on their benefits to boost coronavirus...Payer Platform for Self-Funded Employers Targets Member Engagement
Self-funded employers take on the responsibility of covering their employees’ medical costs. The strategy is particularly appealing for large employers because they can exert more control over...Sponsored Article
Why User-Centered Design Is Crucial to Member Engagement
A new normal has ushered in a new reality for health plans — necessitating member-facing tools that mirror the experiences consumers have elsewhere in their lives. This clarion call from...How Payers Can Prepare for the Payer Price Transparency Rule
Payers should prepare for the payer price transparency rule to go into effect by building clear communication paths with members, reassessing their contracting processes, and asking themselves a couple...Sponsored Article
Achieving Holistic Care Through Effective Digital Health
Estimates vary, but current thinking holds that traditional healthcare in the US impacts between 10 and 20 percent of an individual's overall health, with genetics, behavior, and social and...Sponsored Article
How OTC Medicines, Supplemental Benefits Improve Care, Cost
Research indicates the availability of OTC medicines provides $146 billion in value ($52 billion in drug cost savings and $95 billion in clinical visit cost savings) with each dollar spent on these...Sponsored Article
Improving Member Experience with a Unified Data Platform
The coronavirus pandemic is proving to be a seminal moment for health payers eager to reimagine their role in ensuring that members have access to timely and appropriate care. Doing so requires health...AHIP, BCBSA Pilot Supports Equitable COVID-19 Vaccine Delivery
America’s Health Insurance Plans (AHIP) and Blue Cross Blue Shield Association (BCBSA) have promised to use their data analytics, partnerships, and member engagement platforms and strategies to...Sponsored Article
