Member Engagement

Payer Expands Member Engagement Program, Digital Outreach to ACA Members

by Hannah Nelson

After a successful Medicare Advantage (MA) rewards program, Blue Cross and Blue Shield of Kansas City (Blue KC) has expanded their partnership with a member engagement company to cover ACA...

ACHP: Access to CDC COVID-19 Vaccine Data Key to Member Engagement

by Kelsey Waddill

Health plans would be able to improve their coronavirus vaccine distribution strategies if they had more access to coronavirus vaccine administration data, the Alliance of Community Health Plans (ACHP)...

3 Ways That Payers Leveraged Artificial Intelligence in 2020

by Kelsey Waddill

Payers used artificial intelligence to drive towards key objectives in 2020. Artificial intelligence is not a new technology, with the first artificial intelligence programs emerging in the early...

How to Rethink Population Health Management for Rare Disease Care

by Kelsey Waddill

About four and a half years ago, Chris Carlson, senior vice president of customer experience and complex health solutions at UnitedHealth Group, had a significant conversation with his colleague about...

Payer Minimizes Member Healthcare Spending With Health Rewards

by Hannah Nelson

Ambetter, a health insurance product from Centene Corporation, has reduced out-of-pocket healthcare spending by collectively giving members millions of dollars in rewards through their My Health...

How Employers, Payers Can Pursue Integrated Health Care Benefits

by Kelsey Waddill

Employers are gravitating toward integrated health care benefits to improve member engagement and patient experience as well as lower healthcare spending, according to a report commissioned by...

New Aetna Pilot Aims To Improve Medicaid Member Engagement, SDOH

by Kelsey Waddill

Aetna’s new partnership leverages the pharmacist-patient relationship to improve Aetna’s Medicaid member engagement and better address social determinants of health, CVS Health announced...

Navigating Generational Differences in Member Engagement

by Kelsey Waddill

Around a third of Millennials have a behavioral health condition, emphasizing a greater need for behavioral healthcare options and coverage as well as a new approach to millennial member engagement,...

Open Enrollment 2020 Marks Shift Toward Virtual Member Engagement

by Kelsey Waddill

The unpredictable impacts of the coronavirus pandemic on Medicare open enrollment will require both broker and member engagement to be technology-enabled, transparent, and streamlined. Britta Orr,...

UnitedHealthcare Launches Concierge-Style Plan, Free Primary Care

by Kelsey Waddill

UnitedHealthcare and Canopy Health are introducing a new employer-sponsored, concierge-style health plan that incorporates free access to primary care services. “In designing the California...

Employers Unaware of How to Compare Health Plan Quality Measures

by Kelsey Waddill

Employers find the health plan selection process cumbersome and are not aware of how to compare health plan quality measures using the National Committee for Quality Assurance (NCQA) tools, two NCQA...

Dawn of the Virtual Medicare Advantage Plan from Alignment Health

by Kelsey Waddill

As part of its product and footprint expansion in 2021, Alignment Healthcare (“Alignment”) plans to launch a virtual Medicare Advantage plan, the payer announced on August 6. “Lack...

Payers See Low Employer Satisfaction, Provide Limited Support

by Kelsey Waddill

Employers are largely underwhelmed by payer efforts in a variety of areas including value-based care payment reform, resulting in low employer satisfaction rates, according to a survey from The...

Digital Wellness Program Saw High Member Engagement After COVID-19

by Kelsey Waddill

Updated 7/22/20: This article has been updated to reflect that Wellvolution is a Blue Shield of California program. A previous version said Blue Shield of California partnered with...

Humana Ups COVID-19 Testing With At-Home, Drive-Thru Testing

by Sara Heath

Humana is expanding its COVID-19 testing strategy by providing members both with access to at-home testing as well as drive-thru testing at Walmart locations, the payer recently announced. Humana will...

Anthem Skill Uses AI, Alexa For Medication Adherence, Engagement

by Kelsey Waddill

Anthem Blue Cross Blue Shield in Ohio (Anthem) developed the Anthem Skill to help members pursue medication adherence and better member engagement through Alexa-enabled devices. ”We work every...

4 Health Benefits That Are Valuable to Small Businesses

by Kelsey Waddill

Business decision-makers on the small group health insurance market are prioritizing health insurance benefits and reconsidering plans with which they currently have contracts, a recent survey by Cigna...