Focus on Membership Benefits
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With employers and members shouldering greater financial responsibility for their health coverage, payers are taking a fresh approach at health plan design to improve access, quality, and cost. More recent health plan innovation has looked to offer a retail-like experience for healthcare consumers, incorporating not only the needs and expectations of individuals but also digital health devices and tools to promote wellness and prioritize prevention over more costly interventions. Through an emphasis on quality, payers are working toward improved outcomes and spending.
