Focus On Digital Front Door

Mental Health Visits Take Majority of 1M Payer Telehealth Claims

May 22, 2020 - Blue Cross Blue Shield of Massachusetts (“Blue Cross”) has seen a boom in telehealth visits, particularly to serve mental healthcare needs, the company announced. The payer saw the number of telehealth claims rise from 200 per day in February 2020 to 38,000 per day in May 2020. In nine weeks, the health plan has seen over 1 million...


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8 Ways Payers Can Support Provider Partners During Coronavirus

by Kelsey Waddill

In the face of coronavirus, payers have a unique opportunity to show their support for provider networks in a tangible way. For more coronavirus updates, visit our resource page, updated twice daily...

How Payers Make Wellness Programming Available Despite COVID-19

by Kelsey Waddill

While coronavirus brought many non-clinical benefits to a halt, Blue Cross and Blue Shield of Rhode Island (BCBSRI) is making wellness programming available to its members in spite of the...

Healthcare Spending Boost to Come for Private Insurance Members

by Kelsey Waddill

Coronavirus is changing member and beneficiary healthcare spending habits, including increased telehealth utilization and but lower overall healthcare utilization, a recent PwC Health Research...

How Payer SDOH Investments Balance COVID-19 Relief Versus Recovery

by Kelsey Waddill

As the COVID-19 pandemic progresses, payers are constantly reevaluating where they can best direct relief and recovery funding. For more coronavirus updates, visit our resource page, updated...

The Building Blocks of an Effective Coronavirus Response Strategy

by Emily Sokol, MPH

Payers are in a unique position to respond to many aspects of the coronavirus from payment of testing and treatment to community education. But there is no playbook for appropriate or effective responses. In such unique circumstances,...

52% of Members Surveyed Saw No Member Engagement on Coronavirus

by Kelsey Waddill

Communication is key to fighting coronavirus yet some members found payer member engagement lacking in the early weeks of the pandemic, a recent eHealth survey underscored. For more coronavirus...

Using Member Engagement to Create Personalized Payer Experience

by Kelsey Waddill

Two Blue Cross Blue Shield Association companies are demonstrating how personalization of healthcare solutions continues to be the golden fleece for healthcare payers. “Employers are rethinking...

Challenges and Solutions of Medicaid Beneficiary Communication

by Kelsey Waddill

Handling Medicaid beneficiary communication can be a complex undertaking, more challenging than what payers face with most employer sponsored health plan members. But new insight from Adaptation...

4 SDOH Barriers Payers Can Address to Drive Access to Care

by Kelsey Waddill

While access to care progress has stalled nationwide, payers can continue to move it forward within their own businesses by addressing four key barriers. Uninsurance is dropping, yet access to care...

Payer Consumerism Strategies Rely On Data, SDOH, Simpler Language

by Kelsey Waddill

Data sharing, social determinants of health, and simpler language are common priorities as payers seek to strengthen and expand their consumerism strategies, the tenth annual 2020 Industry Pulse Report...

5 Strategies for 5 Stars: Cigna’s Approach to CMS Star Ratings

by Emily Sokol, MPH

Achieving five stars in all three domains – Medicare Advantage, Part D, and overall - is difficult. The work of Cigna’s HealthSpring of Florida plan in 2018 earned them five-stars across the board, making them one of only two...