Personalized Medicine

First Impressions Count: How Onboarding Affects Member Engagement

July 26, 2023 - According to Christopher Lis, managing director of global healthcare intelligence at JD Power, if payers refined their onboarding processes, it could reform payers’ track record on health plan satisfaction. Specifically, he promoted a welcoming process that leveraged multi-channel outreach. The onboarding information should help members understand their health plan benefits and...

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How to Personalize Chronic Disease Management through Concierge Care

by Kelsey Waddill

Updated 6/21/2023: This article has been updated to correct a name and title error. The interviewee's name and title have been corrected to "Anthony Nguyen, chief clinical officer at Elevance Health." A previous version...

How Phone Calls Impact Affordable Care Act Marketplace Enrollment

by Kelsey Waddill

Personalized phone calls improved enrollment results among certain subgroups enrolling in California’s Affordable Care Act marketplace and the intervention had a positive return on investment,...

Using Member Engagement to Create Personalized Payer Experience

by Kelsey Waddill

Two Blue Cross Blue Shield Association companies are demonstrating how personalization of healthcare solutions continues to be the golden fleece for healthcare payers. “Employers are rethinking...

Bright Health Expands Medicare Advantage Plan, Nearly Doubles Footprint

by Kelsey Waddill

Bright Health will be expanding its Medicare Advantage plan into 13 new markets across seven states, nearly doubling its footprint. The health plan will be expanding its product offerings by about 300...

Centene Grants $100M to Washington University for Precision Medicine

by Jessica Kent

Centene will fund up to $100 million in precision medicine research at the Washington University School of Medicine in an effort to accelerate treatment for Alzheimer’s disease, breast cancer,...

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